"There's so much out there! Shopping isn't a means to an end to me…it's my craft."
Susan never lacks focus, but she has been known to lose herself in the chase. After all, every purchase has a story behind it and she's a "War & Peace" kind of gal.
No fuss, no muss, but plenty to get excited about. Susan can make an event out of anything and the energy that she generates is like a wave.
Here's a person who imbeds herself into the core of her work. In the 20+ years that Susan has been in advertising and marketing, she has become a strong leader when it comes to finding unique ways to bring insights to action for the many brands and retailers that have crossed her path.
For the past several years, it's the Nestlé business that Susan has called home. So much so that she's come to a deep understanding of the company's culture, systems and processes across the board. As a result, everyone at JWT Action who is involved with Nestlé has a clear understanding of its marketing vision.