An online startup called Decide.com has recently launched a service that gives users advice on whether they should buy an electronic device now or wait until there’s a cheaper model on the market.
Rather than rely on trade-in credits or buyback programs, Decide wants to give consumers the ability to make the right choice the first time. It does this by using price prediction algorithms that take into account billions of observed price movements and over 40 distinct factors to offer comprehensive predictions.
The site offers a “revolutionary new shopping service that will bring unprecedented levels of transparency to electronics shopping”. The goal of the site is to offer a comparison-shopping tool that will take that feeling of nagging regret out of consumer electronics purchases. Of course, it’s all a matter of how accurate Decide’s secret sauce proves to be in predicting the best time to buy.
Excerpted from "Decide Launches An Electronics Shopping Service That Tells You When To Buy (And Wait)" (TechCrunch.com, June 20, 2011)